Post by account_disabled on Dec 20, 2023 9:29:58 GMT
The fourth edition of the social media meet-up Babel Camp 2016 promised to be bigger and better than the previous ones. After all, we couldn't miss such an event, that's why we went to a slightly unconventional venue, namely Jatka 78 in the Holešovice Market. Read (surprisingly) what interested us the most in this article. How did it all look? It was a clear Saturday morning on September 10, the stallholders in the market already had their goods ready for sale, and in the premises of the multifunctional theater Jatka 78, everything was quietly preparing for the first lecture.
The bar is open, there is plenty C Level Executive List of coffee, the atmosphere is pleasant, but there was no functional Wi-Fi connection. We kind of missed that all day. [File:/system/pictures/1912/medium/jatka.jpg?1473959856|source: Babelcamp.cz]] "Probably the worst time to be on social media" This began the first speaker Polle de Maagt . And why so negative right at the beginning? Polle reasoned that most of today's marketers (even the really good ones) are focused on getting clicks and conversions, but are no longer very interested in the customer and their real needs . "Screw digital, let's be human". Even small details in communication with customers can cause big differences in the final perception of the company.
Whether it's a thank you written by a waiter on a receipt, or a proper invitation to a guest to rate the hotel on Tripadvisor. Offline online The Mexican wave was followed by a lecture by Jakub Holé , who talked about how to transfer online to offline with the help of YouTubers. At the same time, he emphasized that YouTubers must believe in the product themselves , and using the example of the book Já, JůTuber, he showed how a typical online product can be successful even outside the Internet. At the same time, the number of sold copies of this book, the only promotion of which was taken care of by YouTubers (as usual), reached 30% of the sold copies of the Harry Potter book in the Czech Republic. Food for thought, right? image Sun at the Slaughterhouse Snapstorm Meanwhile, the Slaughterhouse was getting really hot and Iva Soldo talked about the future of Snapchat campaigns.
The bar is open, there is plenty C Level Executive List of coffee, the atmosphere is pleasant, but there was no functional Wi-Fi connection. We kind of missed that all day. [File:/system/pictures/1912/medium/jatka.jpg?1473959856|source: Babelcamp.cz]] "Probably the worst time to be on social media" This began the first speaker Polle de Maagt . And why so negative right at the beginning? Polle reasoned that most of today's marketers (even the really good ones) are focused on getting clicks and conversions, but are no longer very interested in the customer and their real needs . "Screw digital, let's be human". Even small details in communication with customers can cause big differences in the final perception of the company.
Whether it's a thank you written by a waiter on a receipt, or a proper invitation to a guest to rate the hotel on Tripadvisor. Offline online The Mexican wave was followed by a lecture by Jakub Holé , who talked about how to transfer online to offline with the help of YouTubers. At the same time, he emphasized that YouTubers must believe in the product themselves , and using the example of the book Já, JůTuber, he showed how a typical online product can be successful even outside the Internet. At the same time, the number of sold copies of this book, the only promotion of which was taken care of by YouTubers (as usual), reached 30% of the sold copies of the Harry Potter book in the Czech Republic. Food for thought, right? image Sun at the Slaughterhouse Snapstorm Meanwhile, the Slaughterhouse was getting really hot and Iva Soldo talked about the future of Snapchat campaigns.