Post by account_disabled on Oct 26, 2023 5:16:41 GMT
Step 1. Identify the Competition One of the biggest obstacles to competitive research is analyzing the wrong companies. It often happens that the businesses you consider to be competitors are not the ones you compete with online. Therefore, you should start by identifying your real competition before continuing with the research. You can do it in many ways: Google Adwords Auction Data Tool . Although it's not perfect, Auction Data can show you your various paid search competitors and even information that indicates where you stand with them. SEMrush Competition Report . This tool can display a list of domains that compete with you for the same search space.
2. Research their Organic Strategies 1. Keywords Outlook Email Lists Keywords are the soul of many online marketing strategies. They are what customers use when searching for products and information. And, therefore, it should be the first thing you should discover in your competition's strategies. When analyzing your competition's keywords, pay close attention to: Keyword search volume . This metric reveals the average number of searches a given keyword receives each month. You can use it to measure the popularity of a keyword. Rankings . You should also research your competition's rankings for that keyword. This could suggest ideas about the possibilities you have to surpass them in the search. Number of results . This is the number of URLs that show up in organic search for a given keyword. This metric is a good indicator of how competitive a keyword can be.
Finally, this metric will help you evaluate the interest that the searcher may have in a certain keyword and its seasonality over the last 12 months. 2. On-Page Optimization With a list of keywords at hand, you should check how your competition optimizes their site for them. But look beyond the meta-tags and see how you optimize your title tags to increase organic click-through rates ( CTR ). 3. Backlinks Backlinks are still one of the main ranking factors on Google . But nowadays doing link building is difficult and risky. A wrong link could potentially send your site on a roller coaster ride with no happy ending. A good way to find new link opportunities, however, is to analyze your competition's backlink profiles. Conduct a deep backlink check with software like Ahrefs . Some things you should pay attention to include: The number of links they have . This will help you evaluate the possibilities of overcoming them. Total number of domains that link. This is another way to evaluate the strength of your competition's link profile.
2. Research their Organic Strategies 1. Keywords Outlook Email Lists Keywords are the soul of many online marketing strategies. They are what customers use when searching for products and information. And, therefore, it should be the first thing you should discover in your competition's strategies. When analyzing your competition's keywords, pay close attention to: Keyword search volume . This metric reveals the average number of searches a given keyword receives each month. You can use it to measure the popularity of a keyword. Rankings . You should also research your competition's rankings for that keyword. This could suggest ideas about the possibilities you have to surpass them in the search. Number of results . This is the number of URLs that show up in organic search for a given keyword. This metric is a good indicator of how competitive a keyword can be.
Finally, this metric will help you evaluate the interest that the searcher may have in a certain keyword and its seasonality over the last 12 months. 2. On-Page Optimization With a list of keywords at hand, you should check how your competition optimizes their site for them. But look beyond the meta-tags and see how you optimize your title tags to increase organic click-through rates ( CTR ). 3. Backlinks Backlinks are still one of the main ranking factors on Google . But nowadays doing link building is difficult and risky. A wrong link could potentially send your site on a roller coaster ride with no happy ending. A good way to find new link opportunities, however, is to analyze your competition's backlink profiles. Conduct a deep backlink check with software like Ahrefs . Some things you should pay attention to include: The number of links they have . This will help you evaluate the possibilities of overcoming them. Total number of domains that link. This is another way to evaluate the strength of your competition's link profile.