Post by ivykhan885 on Mar 7, 2024 6:32:02 GMT
Although cookies are a fundamental component of online advertising as we know it today, they are not destined to last much longer. With the development of new technologies and increasingly strict regulations, this tracking method will soon be replaced by more sophisticated and, probably, less invasive models. Ediscom develops highly performing campaigns that are increasingly attentive to the management of user data. Discover the solutions available to you now, click here Has the end of cookies come? Share on Facebook Share on LinkedIn REQUEST INFO ON DATABASE BUILDING! These "cookies", used in online browsing, are packets of information that we leave behind every time we visit a site. The possibility for marketers to reconstruct the history of a particular user allows them to offer him promotional content which, presumably, reflects his interests . Cookies, the cornerstone of digital marketing Tracking technology via cookies has been an integral part of the digital environment since 1994 , the year in which the first advertising banner appeared online.
Over the years, however, the regulation relating to privacy and data processing has evolved, as have the interests of marketers and the tools they use. Nowadays, in fact, it is possible to reconstruct the online experience of any user , trying to anticipate their needs/desires and guiding them towards their satisfaction, be it through the sale of goods or services. Over time, users became accustomed to this type of tracking and the targeted advertising that resulted from it. Now the feeling of " being followed " online has become part of all of us's browsing experience, but that doesn't mea Australia Telegram Number Data hat there aren't better ways of collecting information for marketing purposes. In this sense, the management of cookies has been regulated by the GDPR regulation , which has forced each site to include its data tracking legislation prominently on the first page the user enters. Precisely in response to the new regulations, Google, the most used search engine in the world, published a post on its blog in January 2020, announcing a plan to review cookies and their use. Could this be the beginning of a digital revolution.
Towards clearer tracking “ After an initial dialogue with the web community we are confident that, after continuous iterations and exchanges of feedback, privacy-preserving mechanisms and open standards like the Privacy Sandbox can be the foundation for a healthier, ad-supported web in a way such as to make third-party cookies obsolete. " ( Chromium blog , 14 January 2020) With this statement, Google continues its project to implement online privacy, estimating a timescale of less than two years and a constant evolution of the " Privacy Sandbox " initiative. What are the main phenomena that Google want to counteract? Basically two : the methods of management and acceptance of cookies and the blocking of the so-called " fingerprinting ". Firstly, Google is developing mechanisms to provide users with greater transparency on how sites use cookies , guaranteeing simplified control forms. Site developers will have to explicitly specify which cookies are necessary for correct functioning of the domain and safe browsing, so that users can make informed choices about how their data is used.
Over the years, however, the regulation relating to privacy and data processing has evolved, as have the interests of marketers and the tools they use. Nowadays, in fact, it is possible to reconstruct the online experience of any user , trying to anticipate their needs/desires and guiding them towards their satisfaction, be it through the sale of goods or services. Over time, users became accustomed to this type of tracking and the targeted advertising that resulted from it. Now the feeling of " being followed " online has become part of all of us's browsing experience, but that doesn't mea Australia Telegram Number Data hat there aren't better ways of collecting information for marketing purposes. In this sense, the management of cookies has been regulated by the GDPR regulation , which has forced each site to include its data tracking legislation prominently on the first page the user enters. Precisely in response to the new regulations, Google, the most used search engine in the world, published a post on its blog in January 2020, announcing a plan to review cookies and their use. Could this be the beginning of a digital revolution.
Towards clearer tracking “ After an initial dialogue with the web community we are confident that, after continuous iterations and exchanges of feedback, privacy-preserving mechanisms and open standards like the Privacy Sandbox can be the foundation for a healthier, ad-supported web in a way such as to make third-party cookies obsolete. " ( Chromium blog , 14 January 2020) With this statement, Google continues its project to implement online privacy, estimating a timescale of less than two years and a constant evolution of the " Privacy Sandbox " initiative. What are the main phenomena that Google want to counteract? Basically two : the methods of management and acceptance of cookies and the blocking of the so-called " fingerprinting ". Firstly, Google is developing mechanisms to provide users with greater transparency on how sites use cookies , guaranteeing simplified control forms. Site developers will have to explicitly specify which cookies are necessary for correct functioning of the domain and safe browsing, so that users can make informed choices about how their data is used.