Post by account_disabled on Mar 5, 2024 3:38:11 GMT
Which of the two sentences makes you perceive the problem as less important and/or as underestimable? The first, this is why Copywriting uses percentages to downplay a problem or bad news. Keep in touch? Subscribe to the newsletter! Your name: First name Your surname: Surname Your email: E-mail 4. Do the calculations yourself Making the calculations explicit and not expecting your client to do them is very important for several reasons. Firstly, because it makes life easier for your reader , who in most cases wants to avoid effort and wants to use information in an easy, practical and fast way. Secondly, doing the math allows .
Third, doing the calculations allows you to be even more precise Brazil Phone Number and realistic and increases the likelihood that the reader will understand the actual usefulness of the benefit you offer them. An example? You can say With this subscription you save 20% of time in a year. Or With this subscription you save 20 minutes a day. Do you know how much time you can recover in a year? 7,300 minutes, which you can dedicate to your favorite hobby! Which of the two expressions is clearer and more convincing? 5. Be as specific as you can Being precise and accurate allows you to be perceived as credible and honest . For this reason, rather than saying 1,600 people in a month chose our service, it is wiser to say 1,659 people in a month chose our service . The precision and accuracy of the information you convey will make you more trustworthy and true. Read also: How to write the contents of a website .
Use non-round numbers when dealing with a calculation or statistic Is the concept you want to express the result of a calculation or a statistic? Then prefer non-round numbers . 53% or 97 people, so to speak. What is the reason? They are perceived as more true and credible : the mind processes them as if they were the result of an accurate calculation and very precise reasoning. Copywriting and numbers: the conclusion Have you ever thought about the role and importance that numbers have in Copywriting? Their persuasive power is strong and undeniable and knowing how to use them will help you write effective and engaging texts . It will help you support your thesis, convey the value of your product or service and convince your reader.
Third, doing the calculations allows you to be even more precise Brazil Phone Number and realistic and increases the likelihood that the reader will understand the actual usefulness of the benefit you offer them. An example? You can say With this subscription you save 20% of time in a year. Or With this subscription you save 20 minutes a day. Do you know how much time you can recover in a year? 7,300 minutes, which you can dedicate to your favorite hobby! Which of the two expressions is clearer and more convincing? 5. Be as specific as you can Being precise and accurate allows you to be perceived as credible and honest . For this reason, rather than saying 1,600 people in a month chose our service, it is wiser to say 1,659 people in a month chose our service . The precision and accuracy of the information you convey will make you more trustworthy and true. Read also: How to write the contents of a website .
Use non-round numbers when dealing with a calculation or statistic Is the concept you want to express the result of a calculation or a statistic? Then prefer non-round numbers . 53% or 97 people, so to speak. What is the reason? They are perceived as more true and credible : the mind processes them as if they were the result of an accurate calculation and very precise reasoning. Copywriting and numbers: the conclusion Have you ever thought about the role and importance that numbers have in Copywriting? Their persuasive power is strong and undeniable and knowing how to use them will help you write effective and engaging texts . It will help you support your thesis, convey the value of your product or service and convince your reader.