Post by account_disabled on Mar 5, 2024 3:29:06 GMT
The creation of content through which people identify and interact is an analytical process, born from the analysis of the market and people's purchasing journey. The data sources that we can analyze to achieve this goal are micro-moments. As per Google's definition, these are the over 200 times a day that we access online for a need or curiosity that can be satisfied with an online search. These micro-interactions produce – according to Massimo Giacchino – micro-data: traces and signals that people leave online during their navigation.
We can analyze them, for example, using the Answer The Public tool which shows the questions people ask on Google. Answer The Public is a tool that allows you to see what people are searching for on Google. Furthermore, for Belgium Phone Number free you can find out about people's pre-purchase doubts by reading them in the Amazon product sheets in the "Customer Questions and Answers" section. At the same time, keep in mind that the contents that allow us to respond empathetically to the needs of the target have the characteristic of being simple and immediate; they do not require a significant cognitive effort on the part of the person to understand it and reflect on it.
This content is based on the analysis of what users search for, how they move online and offline, how they select information and what they take into consideration. The basis of everything is to understand how your target acts digitally, what he thinks, how he lives his day and navigates online. Consequently, there is no good or bad copy but only content that works or not based on its target and positioning.
We can analyze them, for example, using the Answer The Public tool which shows the questions people ask on Google. Answer The Public is a tool that allows you to see what people are searching for on Google. Furthermore, for Belgium Phone Number free you can find out about people's pre-purchase doubts by reading them in the Amazon product sheets in the "Customer Questions and Answers" section. At the same time, keep in mind that the contents that allow us to respond empathetically to the needs of the target have the characteristic of being simple and immediate; they do not require a significant cognitive effort on the part of the person to understand it and reflect on it.
This content is based on the analysis of what users search for, how they move online and offline, how they select information and what they take into consideration. The basis of everything is to understand how your target acts digitally, what he thinks, how he lives his day and navigates online. Consequently, there is no good or bad copy but only content that works or not based on its target and positioning.