Post by account_disabled on Dec 26, 2023 3:47:17 GMT
The new version of Google Analytics, Google Analytics 4, differs from its predecessor in many aspects. New functions have been introduced and constant indicators have been improved. In this article, we will discuss the most important aspects of GA 4 operation, which have a significant impact on efficient internet marketing. DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 Acquisition section in Google Analytics 4 Acquisition reporting lets you understand how new users come to your website or find your app. You'll also learn how previous users keep coming back. There you will gain information about both the source and medium of your recipients.
Reports will allow you to check how your advertising WhatsApp Number List campaigns affect user acquisition. Active users in Google Analytics 4 Active users are the number of users who are engaged on your website or app. Users who focus on the page for at least one second are considered engaged. Advertising features in Google Analytics 4 This is a collection of features available in GA4 that use cookies from Google. They allow you to: Creating remarketing lists. Using demographic and interest data in reports. Create segments based on demographics and interest data. Attribution in Google Analytics 4 The Attribution tool in GA4 is an improved version of the existing attribution feature available in Google Analytics. It allows you to control what impact individual marketing channels have on conversion. Attribution takes into account channels as well as traffic sources used by a user across multiple sessions. There are 3 types of models available in attribution reports in Google Analytics 4: rules-based across multiple channels, preferring interactions in Google Ads , data-driven. Average engagement time in Google Analytics 4 Average engagement time is the average time users spend on your website.
This is calculated by dividing the total time by the total number of users. For a user's time to be recorded, they must spend at least one second on the page, and Google Analytics only counts the time when the page is visible (not minimized or hidden). Promote your website with effective advertising. DISCOVER THE BENEFITS OF GOOGLE ADS Average engagement time per session in Google Analytics 4 This is an indicator that is calculated by dividing the total time by the total number of sessions. It helps measure user engagement based on events they complete, conversions, pages and application screens displayed. Engagement rate in Google Analytics 4 Engagement rate is the number of engaged sessions divided by the total number of sessions over the selected time period. An engaged session is considered to be a session that lasted longer than 10 seconds, had a conversion event or recorded at least 2 page or screen views. Attention! Engagement rate will also be important if you want to measure your bounce rate.
Reports will allow you to check how your advertising WhatsApp Number List campaigns affect user acquisition. Active users in Google Analytics 4 Active users are the number of users who are engaged on your website or app. Users who focus on the page for at least one second are considered engaged. Advertising features in Google Analytics 4 This is a collection of features available in GA4 that use cookies from Google. They allow you to: Creating remarketing lists. Using demographic and interest data in reports. Create segments based on demographics and interest data. Attribution in Google Analytics 4 The Attribution tool in GA4 is an improved version of the existing attribution feature available in Google Analytics. It allows you to control what impact individual marketing channels have on conversion. Attribution takes into account channels as well as traffic sources used by a user across multiple sessions. There are 3 types of models available in attribution reports in Google Analytics 4: rules-based across multiple channels, preferring interactions in Google Ads , data-driven. Average engagement time in Google Analytics 4 Average engagement time is the average time users spend on your website.
This is calculated by dividing the total time by the total number of users. For a user's time to be recorded, they must spend at least one second on the page, and Google Analytics only counts the time when the page is visible (not minimized or hidden). Promote your website with effective advertising. DISCOVER THE BENEFITS OF GOOGLE ADS Average engagement time per session in Google Analytics 4 This is an indicator that is calculated by dividing the total time by the total number of sessions. It helps measure user engagement based on events they complete, conversions, pages and application screens displayed. Engagement rate in Google Analytics 4 Engagement rate is the number of engaged sessions divided by the total number of sessions over the selected time period. An engaged session is considered to be a session that lasted longer than 10 seconds, had a conversion event or recorded at least 2 page or screen views. Attention! Engagement rate will also be important if you want to measure your bounce rate.