Post by account_disabled on Dec 24, 2023 5:51:51 GMT
This year, Lacoste , with the help of its agency BETC , has decided to put on a filter to see life in different colors. To get to that point, the crocodile brand is collaborating with Polaroid in a campaign that recovers the technicolor aesthetic and the spirit of the 70s. The purpose of the advertising creatives that they are carrying out is to transmit good vibes and a touch of optimism and vitality to the public. Having this clear idea, Lacoste did not hesitate for a moment in choosing Polaroid, which for more than five decades has allowed us to capture the best moments of our lives.
As a tribute, Lacoste has been inspired by the company's legendary rainbow logo , created for the first time in 1963. For this reason, in the audiovisual piece you can see the manufacturer's famous blue, green, yellow, orange and Phone Number List red colors. American, which combine with the colorful garments that the French company has launched . Made by Simon Schmitt in Marseille in an industrial setting with lots of natural light, the ad features a team of dancers and skaters who move with energy and simulate freedom and joy, precisely what Lacoste aims to convey with its latest collection, with which it also invites us to live life to the fullest .
This collaboration will be available in stores and online starting Wednesday, March 17. For example, the Polaroid rainbow will appear in XXL format and will occupy everything from the shop windows to the interior of the stores. Additionally, a making of the campaign will be published in which we can see the funniest moments behind the scenes and how the spot has taken shape.
As a tribute, Lacoste has been inspired by the company's legendary rainbow logo , created for the first time in 1963. For this reason, in the audiovisual piece you can see the manufacturer's famous blue, green, yellow, orange and Phone Number List red colors. American, which combine with the colorful garments that the French company has launched . Made by Simon Schmitt in Marseille in an industrial setting with lots of natural light, the ad features a team of dancers and skaters who move with energy and simulate freedom and joy, precisely what Lacoste aims to convey with its latest collection, with which it also invites us to live life to the fullest .
This collaboration will be available in stores and online starting Wednesday, March 17. For example, the Polaroid rainbow will appear in XXL format and will occupy everything from the shop windows to the interior of the stores. Additionally, a making of the campaign will be published in which we can see the funniest moments behind the scenes and how the spot has taken shape.